decidedly unique. decidedly me.

Hi. We’re the decided collection.

We are on a mission to help every girl celebrate her unique self by redefining what cozy means. We want to promote self-acceptance and give young girls the comfort they need to feel secure and cherished in their own world—and in their own clothes.

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My story started as a dream when I was young, as many do. I had always wanted to start my own company—I just didn’t know exactly what it would be. When I left corporate America in 2021, I wanted to spend more time with my young daughter. Little did I know that she would be the inspiration for The Decided Collection. As she grew up, so did her taste in clothes. We couldn’t seem to find pajamas that I felt were age appropriate, and that she felt weren’t too “cutesy”. Why was it so hard to find something we both loved? That’s when I knew—there was a gap in the market and I wanted to be the one to fill it. Today, I couldn't be happier to be working tirelessly with other phenomenal female entrepreneurs all over the country to bring my dream to life. I truly hope you (and the special young girl in your life) love the Collection as much as my daughter and I do.

Traci Channer, Founder CEO

From a mom who reminded herself to dream big,

&

Learn more about Traci

We decided to be "Decided" a long time ago.

The story behind our name

The Decided Collection is the ultimate tribute to the joys of girlhood. Years ago, two young girls played with fabrics and dreamed of one day becoming fashion designers with a clothing line all their own. They made the decision right then and there that "it would be called "Decided"."

Well, those young girls grew up and one of them had the opportunity to honor that promise—with her lifelong friend's approval, of course. As a mom of a young girl, Traci Channer saw a gap in the market and an opportunity to create a collection for girls that would serve both them and their parents. So, when it was time to name her brand of girls' pajamas, she knew exactly what she would call it: The Decided Collection.

An homage to childlike wonder and the importance of believing in yourself, The Decided Collection honors the dreams in all of us. To us, “decided” means confidence. It means making decisions for yourself. Being comfortable in your own skin. Growing up, but not growing out of what it means to dream big. Being able to look inward and say to yourself, “I can do anything.”

There are a few things we really believe in.

As parents ourselves, we know how important it is to lead with transparency. You’ll always know what’s in our fabrics and materials. We know how important that is—and we’ll never hide anything from you.

Inclusion isn’t just a word to us. We create a safe, welcoming space in children's fashion—and beyond—that supports emotional and physical well-being.

Earnestly supporting the foster care community is something near and dear to our hearts. Our founder’s own family is proud to be created by the gift of adoption. We embrace every family's unique story, proudly supporting foster youth.